step 1 · weekly
Bath Brush
Lifts loose fur and dander before it becomes hairballs. Soft silicone that works on dry fur too.
$16.99
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2% of every sale gives backskin + coat care for cats
Your cat grooms all day. Their skin still needs help.
Licking spreads saliva over the coat. It doesn’t hydrate dry winter skin, reach every spot, or keep a long coat free of mats. Our cat routine starts without a bath, and everything is lick-safe, because whatever goes on a cat ends up being swallowed.
- Lick-safe
- No essential oils
- Zero fragrance
- Vet-derm formulated
- Made for dogs & cats
start without a bath:
the myth
“Cats clean themselves, so they don’t need grooming.”
Half true.Cats are dedicated groomers. But plenty of cats can’t keep up, and a tongue was never a moisturizer.
-
1/3
of a cat’s waking time goes to grooming1
All that licking removes debris, but it can’t put moisture back into skin dried out by indoor heating, and it can’t untangle a mat.
-
90%+
of cats 10 and older have arthritis2
Grooming less is one of the most common signs of pain in older cats. The back and hind end are the first spots they stop reaching.
-
3×
more skin visits for overweight cats3
Researchers think it’s because heavier cats can’t reach every part of their body to groom, which leaves flaky, unkempt patches.
why lick-safe matters
Everything on the coat ends up in the cat.
Cats lack a liver enzyme that clears many compounds, so what a dog handles easily can build up in a cat.4
Essential oils are the big risk. Tea tree, peppermint, citrus and other oils can poison cats through the skin or while grooming. We use none.5
- Lick-safe at the amounts usedSafe for the small amounts a cat swallows while grooming.
- Zero essential oils, zero fragranceNo essential oils at any amount, and nothing added for scent, because cats don’t need it.
- Gentle on the skin barrierHydration and protection without residue a cat would lick off.
the cat routine
Start without a bath.
Most cats rarely need one. These three cover shedding, dry skin and rough spots between baths.
step 2 · between baths
Skin + Coat Spray
For dry, flaky winter skin and tangles. A light mist with no buildup, so there’s nothing heavy for a cat to lick off.
$24.99
step 3 · as needed
Skin Barrier Stick
Paw pads, nose, elbows and ears. For cracked, rough spots, especially in cold weather.
$19.99
When a bath is needed
For long-haired cats, seniors, or the occasional mess.
bath
Coat Wash + Conditioner
Cleans and conditions in one step, with colloidal oatmeal and panthenol. Zero sulfates, zero fragrance.
$24.99
bundle
Skin + Coat Care Trio
The Wash, Spray and Stick: the full routine for a cat with ongoing dry skin.
$69.97
more for cats
Skin + coat care for cats
The full routine in one box, plus a few extras cats love.
from the journal
Read up on cat skin
SafetyAre Grooming Ingredients Safe for Cats? What to Know
Dry skinEffective Cat Dry Skin Treatment: Remedies and Prevention Tips
SheddingWhy Is My Cat Shedding in Winter? Causes, Tips, and When to See a Vet
PawsCat Paw Care: Essential Tips for Healthy, Happy Paws Year-Round
questions
What cat parents ask us
This page is for general education, not veterinary advice.
Is it okay if my cat licks it off?
Yes. Every product here is lick-safe at the amounts used, with zero fragrance. Cats swallow what’s on their coat, so we formulate for that.
Do your products contain essential oils?
No. None of our formulas contain essential oils or added fragrance. Oils like tea tree, peppermint, eucalyptus and citrus can be toxic to cats, even in small amounts, because cats can’t break them down the way dogs and people can.
Do I have to bathe my cat?
Usually not. Start with the Brush, Spray and Stick. Long-haired cats, seniors and cats who’ve gotten into something messy may need an occasional bath, and that’s what the Coat Wash is for.
Are these the same products I use on my dog?
Yes. Each formula is made for both dogs and cats, so one routine works for the whole household.
When should I see a vet?
If you notice bald patches, sores, constant scratching or over-grooming, or a sudden change in how much your cat grooms, check in with your vet. Grooming changes can be an early sign of pain or illness.
Sources
- Grooming time budget in shorthair and longhair cats (about 25–30% of time, up to a third of waking hours), PMC10814636
- VCA Animal Hospitals, Behavior Changes and Pain in Aging Cats, vcahospitals.com
- Cornell University, study of feline obesity and health problems, news.cornell.edu
- Court & Greenblatt, UGT1A6 is a pseudogene in the domestic cat, PubMed 10862526
- Pet Poison Helpline (Kia Benson, DVM), Essential Oils and Cats, petpoisonhelpline.com