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Borzoi standing next to a stool with Welltayl products

5.01,500+ happy pet parents

VET-DERM FORMULATED · DOGS & CATS

Pet Wellness Starts
at the Skin

Vet-derm formulated skin + coat care routines built for pet biology, setting a new standard in pet care.

5.0 · 1,500+ happy pet parents

AS SEEN IN

BAZAARhypebaeThe New York TimesCNN StyleDIELINEThe Quality Edit

Most Pet Cosmetics Aren’t Safety Reviewed. Ours Is.

Skin issues are the #1 reason dogs visit the vet, yet pet cosmetics aren’t regulated like human skincare. So every Welltayl formula goes through rigorous safety testing, reviewed by EWG, PhD toxicologists and veterinary dermatologists.

EWG Verified™

Meets EWG’s strictest standards for ingredient safety, transparency and clean formulation.

Third Party Tested

Independently tested to validate safety, stability and performance beyond internal claims.

Vet-Derm Formulated

Developed with veterinary dermatologists so formulas match pet skin biology.

PhD Toxicologist Reviewed

Reviewed by PhD toxicologists for safety at every concentration used.

OUR DIFFERENCE

This Isn’t Dog Shampoo.
It’s Skincare.

Zero Fragrances

No artificial or natural fragrance or essential oils that can irritate skin.

Vet-Derm Formulated

Developed with veterinary derms for pet skin, not human standards.

Pet pH Balanced

Matches the natural pH of pet skin to keep comfort and moisture in.

The Welltayl Skin + Coat routine: Coat Wash + Conditioner, Bath Brush, Skin + Coat Spray and Skin Barrier Stick

Lick-Safe Ingredients

Reviewed for safety at every percentage to ensure lick-safety.

For Cats & Dogs

Safe for shared households, multi-pet families and every coat type.

Sulfate + Silicone Free

No harsh detergents that strip the barrier, and no silicones that coat it.

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Find Their Perfect Routine

MADE FOR

  • Everyday care
  • Itchy skin
  • Dry & flaky skin
  • Shedding
  • Cracked paws & noses
  • Sensitive skin
  • Odor between baths
  • Tangles & mats
  • Dull, rough coat
★ BEST SELLER
Skin + Coat Care Kit

WASH · BRUSH · HYDRATE · PROTECT

Skin + Coat Care Kit

$86.99$120.94
Pet Pouch (GWP)Calming Lick Mat (GWP)Skin Barrier Case (GWP)+ Lick Mat, Case & free Pouch

Everything for bath day: a gentle wash, a lather brush, a hydrating spray and a barrier stick, plus a Lick Mat, Case and a free Pouch. The complete routine for itchy, sensitive skin.

get the welcome kit
DAILY SKIN + COAT CARE
Skin + Coat Care Trio

WASH · HYDRATE · PROTECT

Skin + Coat Care Trio

$69.97

Wash, hydrate and protect. The three formulas that keep skin calm and the coat soft between baths.

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BATH DAY BASICS
Bath Care Duo

WASH + LATHER

Bath Care Duo

$41.98

The bath-day basics: our barrier-safe Coat Wash + Conditioner and the silicone brush that works it in.

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FORMULATED WITH LEADING SKIN EXPERTS

Made with the Experts
Who Treat Skin Every Day.

University of Veterinary Medicine Hannover Auburn University College of Veterinary Medicine Cornell University Cornell University seal
Sonja Zabel, DACVD

Sonja Zabel, DACVD

Board Certified Veterinary Dermatologist · Peak to Coast Veterinary Specialists · University of Veterinary Medicine Hanover

Juli Goldstein, DVM

Juli Goldstein, DVM

Veterinarian & Researcher
Auburn University College of Veterinary Medicine

Steve Kochis, DVM

Steve Kochis, DVM

Veterinarian & Animal Welfare Advisor · Chief Marketing Officer at Oregon Humane Society · Cornell University of Veterinary Medicine

Jackie Dobranski, DVM

Jackie Dobranski, DVM

Veterinarian & Researcher
Cornell University of Veterinary Medicine

Srdjan Prodanovich, M.D.

Srdjan Prodanovich, M.D.

Board-Certified Dermatologist & Scientific Advisor · Founder of EZDERM · University of Miami Miller School of Medicine

Shop the Essentials

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Softer Coats, Happier Skin.

Best skin & coat line for pets!!

“The shampoo and conditioner was very easy to apply & made my dog’s coat super soft and shiny. The brush does a great job catching all the loose hairs, I couldn’t believe how much it collected!”

Raegan · Skin + Coat Care Kit ✓ Verified buyer

Queenie has never looked & felt better!

“As someone who takes the care of their Persian cat extremely seriously… Welltayl’s coat shampoo + conditioner blows away anything else we’ve tried.”

Bailey · Coat Wash + Conditioner ✓ Verified buyer

Softening and healing

“My dog does not run away when I apply this. His paws burn easily, but he has hated every single balm I’ve used before this.”

Sami · Skin Barrier Stick ✓ Verified buyer

My go to for doggie wash day

“This has now become my go-to for doggie wash day for my Miniature Schauzer. The shampoo is not harsh, and she regularly has buildup, so this is gentle enough to cleanse her without creating dryness. I love the skin barrier stick and great for those dry/hot spots.”

Tonya H. · Skin + Coat Care Kit ✓ Verified buyer

These products changed our life

“I cannot give these products enough praise. Our doberman has struggled with flaky/irritated skin his entire life. After ONE bath we immediately saw and felt results. His coat stays soft and shiny and no more itchy skin. We will be life long customers and are so happy these products exist.”

Kailey R. · Skin + Coat Care Kit ✓ Verified buyer

My dog is the softest he’s ever been!

“The clean ingredients really drew me to try Welltayl but when I tell you I was blow away by how clean this got my dog I definitely was! He is the softest he’s ever been and everyone has been telling us too! I also feel so good knowing I’m using a product on him that I know is formulated for his skin and is safe.”

Skylar F. · Skin + Coat Care Kit ✓ Verified buyer

10/10 Product Line!!

“Every product truly works together and makes bath time better! My pups coat was easy to detangle and shiner than ever. He didn’t try to jump out of the tub and not a single scratch since we switched to Welltayl! Highly recommend for long hair and itchy pups!”

Jess · Skin + Coat Care Kit ✓ Verified buyer

Finally a fragrance-free product!

“Been loving Welltayl products for my Telly girl. I’ve been very mindful of everything that is touching her skin and coat, so I really appreciate that this is a gentle product and it’s even EWG certified. The spray is also so convenient to have in between baths.”

Lilly · Skin + Coat Care Kit ✓ Verified buyer

Best cat shampoo!!!

“I had my groomer use this shampoo on my cat and it left her fur feeling SO clean and soft. Other shampoos have irritated the skin on her belly in the past and I am relieved to have found something that doesn’t irritate her skin.”

Caelin · Coat Wash + Conditioner ✓ Verified buyer

5 stars

“As a Shar-Pei mom to Squishy and Smudge, I’m pretty picky about what I use on their skin and coats. We’ve been loving WellTayl, it gets them clean without leaving their skin feeling dry, their coats are super soft afterward, and it smells amazing. Definitely a product we’ll keep in our bath-time routine!”

Christina · Coat Wash + Conditioner ✓ Verified buyer

Such a helpful product

“My doodle, Ollie, gets groomed every 4-5 weeks. In between, I try to brush him a few times a week to keep him detangled and as clean as can be. This Skin and Coat spray is a fantastic addition to weekly brushing! He is sooo soft and we find that he is much less prone to itching and licking, as well.”

Marlene W. · Skin + Coat Spray ✓ Verified buyer

Truly love!!!!

“My dog has a double coat so we take grooming very seriously, and I absolutely love the coat spray! He also gets itchier during the hotter months, and I’ve already noticed the spray has helped with this. All around love!”

Keanu t. P. · Skin + Coat Care Kit ✓ Verified buyer

Amazing!

“I look forward to buying more skin barrier sticks! I ended up purchasing about 3 bottles so far, so I can place them around the house for easy access, and I carry one with me at all times on the go. I love how it works, and so easy to apply to my pup's paws. Thank you!”

Victoria Z. · Skin Barrier Stick ✓ Verified buyer

Amazing Spray!

“My doggy has always been on a prescribed spray due to allergies, any other spray i would try would give him really bad itchiness or leave his fur dull and heavy, but not Welltayl!! since we used it it was light, and made his coat shine and the best itchiness free. I am so pleased with it, I am getting the all the other grooming products! Definitely would be buying again!”

Andrea N. · Skin + Coat Spray ✓ Verified buyer

Our favorite!!

“This is my mini dachshunds favorite product for his nose and paw pads!! Was so helpful during the summer to make a little barrier on his paws for when he had to walk across the hot concrete/cement etc. Will 100% but again!”

Hannah a. M. · Skin Barrier Stick ✓ Verified buyer

We can’t get enough of the Skin & Coat Spray

“The ideal in-between bath days spray! Our dog, Rico, lives a very active lifestyle, so this spray has quickly become a key player in his routine. He has sensitive skin, and Welltayl’s all-natural formula gives us peace of mind when using it on repeat. A plus since using it, his coat has been noticeably shinier and softer, and he hasn’t experienced any irritation. 10/10, officially a household staple. So glad we found this brand.”

Victoria T. · Skin + Coat Spray ✓ Verified buyer

Love this stick!

“I use this stick on my dog Sandy’s paws and on the places where her harness rubs her skin. The stick is so easy to apply and has no smell. Sandy hates having her paws touched so this is a quick way to nourish them and it’s been so effective at keeping them from drying out. The winter sidewalks are so salty and dry so I’m glad to have a gentle solution. It’s also helped soothe the redness where her harness runs.”

Lindsay · Skin Barrier Stick ✓ Verified buyer

Goodbye Matting!

“My long-haired dachshund, Simba, used to get the worst matting behind his ears so bad that some knots had to be trimmed out. We started using the Skin + Coat Spray during his weekly brushing sessions, and it has been a total game changer. I spray it on, let it sit for a minute, and the brush glides right through with no pulling or breakage. Simba hasn’t had a single knot since, and his coat has never been shinier. Thank you Welltayl!”

Jessica Z. · Skin + Coat Spray ✓ Verified buyer

Really gentle and effective

“My dog Phoebe and I do a fair amount of walking on pavement, and her paws can get a little rough. After a couple of uses I saw improvement! It also has no scent, and it’s easy to apply.”

Lauren · Skin Barrier Stick ✓ Verified buyer

Amazing!

“My dog has never felt so soft after a product use! I have noticed since using the spray she has stopped any scratching from dryness. I am so amazed at the product and how quick and effective it is!!!”

Mimi c. · Skin + Coat Spray ✓ Verified buyer

Love this skin balm for my dog

“This is a great balm for my dog. I love the ease of application in this stick format. I find it great to apply after walks on her paws pads.”

Jenn · Skin Barrier Stick ✓ Verified buyer
5.0231 reviews · 100% would recommend
Customer photoCustomer photoCustomer photoCustomer photoCustomer photoCustomer photoCustomer photoCustomer photo
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Bath Time, As Seen on Your Feed

first bath he didn’t try to escape

softest coat she’s ever had

no more post-bath scratching

his toe beans are glowing

Skin Barrier Stick$19.99

AS SEEN ON TV

Howie Mandel Has a Few Things to Say About Your Pet’s Shampoo.

Our retro TV spot, starring Howie Mandel: why your pet’s shampoo shouldn’t smell like a perfume counter.

Ana and Pete with their dog Olli

OUR STORY

A Bath-Time Story, Four Years in the Making.

It started with Olli, our Australian Shepherd, and a lot of late-night Googling about his itchy skin. We couldn’t find a single product we trusted, so we brought in vet dermatologists and PhD toxicologists and built one ourselves.

2021 · meet Olli
2022 · the research
2024 · first samples
2025 · welltayl launches
Ana & Pete Co-founders, Welltayl · Olli’s parents read our story →
Certified B Corp
2% of every sale supports animal health and wellness initiatives
FSC-certified paper
Recycled (PCR) bottles
Ethically sourced
learn more →
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