For dogs with itchy, sensitive skin
Itchy Dog? 7 Reasons Pet Parents Are Switching to This Skin-First Routine
A complete skin + coat routine for dogs who scratch, lick and chew. pH-balanced, vet-dermatologist formulated, and simple enough to actually keep up with.
Here's why itchy-dog parents are making the switch.
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1. Cares for the skin barrier, not just the itch
Most scratching starts with a compromised skin barrier: dry, irritated skin that lets moisture out and irritants in. Welltayl was built around that one idea. Every formula is pH-balanced for pet skin and made with barrier-supporting ingredients like colloidal oat, hyaluronic acid and panthenol, so you're helping the skin recover instead of covering up the symptom.
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2. Cleans without stripping the coat
Shop Coat Wash + ConditionerHarsh, sulfate-heavy shampoos leave a coat squeaky-clean and the skin underneath drier than before. Coat Wash + Conditioner is a gentle 2-in-1: plant-derived cleansers lift dirt and buildup while oat, hyaluronic acid and a probiotic ferment put hydration back. Zero sulfates, zero fragrance, zero silicones.
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3. Hydrates between baths in about 30 seconds
Shop Skin + Coat SprayItchy skin doesn't wait for bath day. Skin + Coat Spray is a leave-on mist for the days in between: it moisturizes dry, flaky skin, loosens tangles and refreshes the coat with no rinse needed. Spritz, brush through, done.
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4. Targets dry, itchy spots exactly where they are
Shop Skin Barrier StickPaws, noses, elbows and skin folds need more than a wash. Skin Barrier Stick is a thick, mess-free balm made with organic shea, raspberry seed oil and ceramides that locks in moisture right where your dog scratches most. Twist, apply, and let it soak in.
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5. Makes bath time calmer (and the coat cleaner)
Shop Bath BrushA stressed dog scratches more. The Calming Lick Mat keeps them happily busy on the tub wall while the Bath Brush works the wash down to the skin, lifts loose fur and buildup, and boosts circulation with less scrubbing. Calmer baths, cleaner coat, happier skin.
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6. Formulated with vets, dermatologists and toxicologists
Pet grooming products are barely regulated. Welltayl was developed with veterinary dermatologists, a board-certified dermatologist and PhD toxicologists, then third-party tested, EWG Verified and B Corp certified. Every ingredient is there for a reason, and every ingredient is on the label.
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7. One simple routine you can actually keep up with
See the KitGentle care only works if it's consistent. One wash for bath day, one spray for the days in between, one stick for trouble spots, plus the brush and mat that make it all easier. The Skin + Coat Care Kit turns "what do I use?" into a routine that takes minutes, so relief sticks.
The 5-step routine for itchy dogs
Everything they need, from bath day to the days in between.
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01
Calming Lick MatStick it to the tub wall to keep them calm
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02
Coat Wash + ConditionerGentle 2-in-1 bath-day cleanse
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03
Bath BrushLather deep, lift buildup and loose fur
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04
Skin + Coat SprayDaily hydration between baths
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05
Skin Barrier StickTarget paws, nose, elbows and dry patches
Save $15.96Itchy dog special offer
The Skin + Coat Care Kit
The complete skin-first routine in one box: wash, spray, stick, brush and lick mat. Built for dogs with itchy, sensitive skin and gentle enough to use for years.
- 5 skin-first essentials for itchy, sensitive skin
- Vet-dermatologist formulated, pH-balanced for pets
- Zero sulfates, fragrance or silicones
- EWG Verified, third-party tested, B Corp certified
- Safe for dogs and cats
60-Day Money-Back Guarantee · Free shipping on orders $50+
A note from the founders
Welltayl started with one itchy Australian Shepherd and a lot of unanswered questions.
When Olli came into our lives, his skin became our full-time project. Every product promised relief, every answer contradicted the last, and nothing we tried actually calmed the scratching.
What we eventually learned is that most pet products aren't regulated, and very few are made to protect the one thing that matters most for an itchy dog: the skin barrier. So we spent four years with veterinarians, dermatologists and PhD toxicologists building formulas with purpose and proof, clinically reviewed, pH-balanced and made for the microbiome.
Welltayl is the routine we wish we'd had for Olli. We hope it gives your dog the same relief it gave ours.
Ana & Pete, founders of Welltayl
Questions? Contact us info@welltayl.com
Skin + Coat Care Kit
$87.99