Welcome to Welltayl

Our Mission

Welcome to Welltayl!  We’re here to keep your best friend in the best of health. Our mission? To bring pet parents peace of mind through education, transparency, and clarity–all to earn your trust when it comes to your pet's well-being. But here's the best part: our science powered products do more than just give your pet radiant skin and a glossy coat–they enhance your pet’s quality of life!

Our Vision

At Welltayl, our vision is to revolutionize pet care. Guided by a passionate team of experts, including top veterinary and dermatology experts, we are here to set new industry standards. Unmatched formulation, mind-blowing lab results, strong regulatory measures–we're rewriting the rules. Innovation, research, and evidence-based solutions drive us. Our motivation? A world where science and compassion help pets live their best lives!

The Bar is Low for Pet Care

The pet industry is a 'Wild West' of unregulated products and misleading claims, leaving pet parents struggling to find safe, trustworthy care. Products are not regulated, leaving them unverified. Science-backed education and evidence is hard to find. Brands don't meet human quality standards.

Pet Skin + Coat Care is Incomplete

Are your pets missing out? Often overlooked, skin and coat health reflects a pet’s nutrition, immune function, and underlying conditions, yet traditional care focuses on appearance, missing essential skin barrier protection. This systemic problem requires comprehensive solutions to improve pet well-being beyond basic care.

0% Floof.  0% Jargon.100% Science Powered Pet Care.

From the "Wild West" of production to simplistic formulas and 
confusing marketing jargon, it's painfully evident that the pet industry's standards have fallen far short of what our beloved pets truly deserve. Products and production practices are low quality. Science-backed education is hard to find and understand. Brands lack substance and have a surface-level approach.

Pet Skin + Coat Care is Incomplete

Are your pets missing out? The pet care industry faces a widespread issue with incomplete skin and coat care, regardless of owners' vigilance. Critical aspects like sun protection, proper bathing, and regular skin checks are often overlooked, leaving pets vulnerable to harmful skin conditions. This systemic problem requires comprehensive solutions to improve pet well-being beyond basic care.

Advisory Board

Our expert-led research and development team includes doctors, scientists, and researchers specializing in veterinary and human dermatology, chemistry, and veterinary medicine. With an unmatched team of industry-leading experts at the helm, we're driving innovation to unprecedented levels in pet care.

  • Jackie Dobranski, DVM

    Medical Writer + Vet Consultant, Cornell College of Vet Medicine

  • Sonja Zabel, DACVD

    Board Certified Vet Dermatologist, Peak to Coast Veterinary Specialists

  • Steve Kochis, DVM

    CMO at Oregon Humane Society, Cornell College of Vet Medicine

  • Juli Goldstein, DVM

    Veterinarian + Medical Writer, Auburn College of Vet Medicine

  • Srdjan Prodanovich, M.D.

    Board Certified Dermatologist, University of Miami

Meet The Club Directors

When Olli, our Australian Shepherd, trotted into our lives, his well-being became priority number one. But with the joy of a new puppy came a flood of what are we supposed to do now? moments.How do we keep his skin healthy? Should he be wearing sunscreen? Why does every answer seem to contradict the last? The search for clear, science-backed pet care quickly turned into a deep dive (with plenty of late-night Googling).Instead of settling for confusion, we built something better—a place where pet wellness is scienc-powered, easy to understand, and actually feels like a community. That’s how the Welltayl was born.

Co-founders

What is your pet’s skin + coat type? Take our free quiz to find out!

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